Why do you need to update the content of the site?
Effect of indexation
If you frequently update content on the site, it will increase the frequency of visits of robots, indexing conductive. It turns out that making changes to the old content, you indirectly affect the acceleration of indexing new pages.
Changes to the old Articles
No need to significantly update the content. After all, even the slightest change (a new pair of words in the text, new pictures, and so on ), Indexed by robots and give additional ranking points.
Tracking new searches
The human imagination is limitless. But you have to be careful – you can not just insert new requests to the old text. We need to do it wisely, rewriting sentences or even whole paragraphs, to finally receive all the same high-quality content.
Nothing to do
Even, if your web-resource has reached the desired height, and conquered all the desired TOPs- don`t relax!
Of course, you can argue and ask: For what do we need update content, if desired site is already in the TOP?
Based on the above reasons, we can say that if you stop improving your web-resource make changes in its pages and very soon it will begin to slip from their difficult position reached.
To retain them, don’t stop working with the site, or entrust it to our team of professionals!
Good luck to you in this matter! If you have any questions, ask them in the comments on FB!